A Sweet Collaboration with Tony's Chocolonely
We are joining forces with Tony's Chocolonely! This partnership is not only sweet but also socially responsible, promoting positive change in the world! Sounds delicious, doesn't it?
Our collaboration
Both we and Tony’s Chocolonely are committed to fair compensation for farmers. We believe that this is not only beneficial for the farmers but also brings about positive change. Tony’s Chocolonely leads the way in fair trade in the cocoa sector, establishing direct contact with farmers and offering them fair prices to combat child labor and exploitation. We do something similar, but with the construction of toilets. Here, too, farmers receive what they deserve. Both of us contribute to a world where doing good is the norm. Will you join us?
The Chocolate Pioneer
Tony's Chocolonely, renowned for its delightful chocolate bars, has a fascinating origin story. In 2005, a group of journalists and their production team initiated this company intending to address injustices in the cocoa industry. They didn't want to be just another chocolate producer; they aspired to be something more. Their mission was simple: "Together we make 100% slave-free the norm in chocolate."
But what sets Tony's Chocolonely apart from other chocolate brands? Camille, the Culture and Experience champ at Tony’s, explains that the company distinguishes itself through its commitment to Five Sourcing Principles. This includes paying a fair price and ensuring 100% traceable sources. Their business model demonstrates genuine concern for the well-being of cocoa farmers and their communities. Tony's Chocolonely doesn't just talk the talk; they are walking the walk.
The Recipe for Creating Change
Our mission to provide clean and safe toilets for everyone aligns seamlessly with Tony's Chocolonely's commitment to offering fair wages to farmers throughout the cocoa chain. This collaboration is not just about doing business; it emphasizes the essence of sustainability. It serves as a lesson in how even the simplest things can contribute to a greater purpose. Camille underscores the partnership, stating, "Our collaboration with The Good Roll goes beyond just purchasing sustainable toilet paper. It serves as a constant inspiration, reminding us that every action, regardless of scale, can bring about positive change. The toilet paper we use every day now tells a story of our dedication to shared values."
To further support each other, products were also included in Tony's Chocolonely's "Quarantine Package" as a comforting gesture during the challenging days of the COVID-19 pandemic. It was a display of care for one another, even in the smallest gestures.
