RevoLOOtion is the only solution
At The Good Roll, we go beyond just producing toilet paper; we dedicate ourselves daily to making a global impact. Our commitment extends beyond the construction and maintenance of toilets. We also contribute by offering sustainable products and providing hygiene education in schools in Ghana. As pioneers in sustainability, we believe that making conscious choices is not only necessary but can also be enjoyable and impactful. For this reason, starting in April 2024, we are transitioning from our white recycled toilet paper to the Au NatuROLL, a sustainable toilet paper made from recycled kraft paper. With this change, we demonstrate our commitment to a more environmentally friendly approach.
The Benefits of Kraft Paper
In addition to the personal comfort our toilet paper provides, choosing the Au NatuROLL signifies a commitment to environmental consciousness. It's a small action that collectively brings about significant change. But why make this switch, you might wonder? Let's delve deeper into the benefits of kraft paper compared to traditional recycled toilet paper.
The choice of kraft paper is based on the fact that its production is less energy- and water-intensive than that of traditional recycled toilet paper. An important advantage of kraft paper is that it doesn't need to be bleached, allowing the rolls to retain their natural color. This contrasts sharply with white toilet paper, often treated with bleaches to achieve that bright color. Opting for the natural color of kraft paper is not just about appearance; it's also better for the planet.
Kraft paper, in its unbleached, natural form, provides a compelling alternative to traditionally recycled and bleached toilet paper. The kraft paper used in the Au NatuROLL is sourced from recycled cardboard, contributing to waste reduction. Emphasizing the reuse of materials is a crucial aspect in the pursuit of a sustainable future.
Kraft vs. Bamboo
In addition, we offer more sustainable options: our bamboo toilet paper. Our bamboo toilet paper comes from one of the world's fastest-growing plants. Bamboo is known for its sustainability, requiring less water, no pesticides, and regrowing quickly. These characteristics make bamboo the ideal choice for customers seeking an alternative to traditional wood pulp.
On the other hand, we have our kraft paper. The unbleached nature of kraft paper preserves its unique color, and the material is obtained from recycled cardboard, fitting into the concept of the circular economy.
When discussing recycled paper compared to kraft paper, interesting sustainability aspects come to light. Recycled paper is made from post-consumer waste, including newspapers, magazines, and cardboard. The recycling process involves breaking down these materials into pulp and using them again to create new paper. Kraft paper is produced by treating wood pulp in the kraft process, resulting in strong and unbleached paper.
Both options align perfectly with The Good Roll's commitment to sustainability, allowing everyone to make choices in line with their values and contribute to a greener planet.
Kraft vs. Recycled Paper
Recycled paper and kraft paper are both environmentally friendly options, but they differ in how they are produced. Recycled paper is manufactured from post-consumer waste, such as used newspapers, magazines, and cardboard. In the recycling process, these materials are broken down into pulp and then reused to create new paper. This process contributes to waste reduction and the reuse of valuable raw materials.
On the other hand, kraft paper undergoes a different production process called the kraft process. In this process, wood pulp is treated to break down lignin, resulting in strong and unbleached paper. The kraft process is known for its efficiency and environmental friendliness.
Both options seamlessly align with The Good Roll's mission of sustainability. Whether it's reducing waste through the use of recycled paper or opting for the natural and unbleached characteristics of kraft paper, each roll contributes to a greener and more sustainable future.
Contributing to a Positive Impact - Roll by Roll
By choosing the Au NatuROLL, you actively contribute to a more positive impact on our planet. Our commitment to a sustainable production process puts both the environment and our users at the forefront. It's not just about toilet paper; it's about making conscious choices that matter.
And for those concerned about a lack of vibrancy in their bathroom experience, don't worry! We will also adorn these rolls with a colorful wrapper to turn every toilet into a celebration.
We go beyond just producing toilet paper. Every day, we dedicate ourselves to global impact and aim to enhance our products. Our latest step, the introduction of the Au NatuROLL made from recycled kraft paper, is a conscious choice to reduce our ecological footprint. Whether you choose kraft paper, bamboo, or recycled paper, each roll contributes to a greener future. Roll by roll, we collectively make a positive impact, and with colorful rolls, we even turn the smallest room into a party.
Wipe Right, Change Lives
